Resources
YouTube Strategy Guides for Coaches
Practical guides on retention, hook engineering, content strategy, and working with a video editor — written for coaches who use YouTube to build their business.
Retention
5 Retention Mistakes That Kill Coaching YouTube Channels
Most coaching channels don't lose viewers because the content is bad. They lose them because of structural problems that editing can fix — weak hooks, slow intros, no story arc, and a conclusion that doesn't earn the viewer's time. Here's what they are and how to fix each one.
Read the guide ›Hook Engineering
How to Hook Viewers in the First 30 Seconds
The hook is the most important 30 seconds of any coaching YouTube video. Viewers decide whether to stay or leave in the opening moments — before they've seen enough to trust you. Here's the exact structure that earns attention and keeps it long enough for trust to build.
Read the guide ›Hiring
How to Choose a YouTube Editor for Your Coaching Channel
Not every YouTube editor is right for coaching content. The editor who makes entertainment channels look polished is not the same editor who understands how coaching videos build trust and convert viewers into clients. Here's exactly what to look for and what questions to ask.
Read the guide ›Content Strategy
YouTube Long-Form vs Shorts for Coaches: Which Grows Your Business?
Should you focus on long-form YouTube videos or short-form content? The honest answer — and how the most effective coaching channels use both formats without doubling their content workload.
Read the guide ›Work Together
Start With a Free Channel Audit.
30 minutes. I'll review your channel, identify what's holding back your retention and conversions, and give you a clear plan — whether we work together or not.
Book a Free Channel AuditNo pitch. No pressure. Just a clear plan.